Bar
bados

Barbados, playing host to the 2024 Cricket World Cup, asked Bright Red to help invite the world to attend. With an estimated $300 million in direct economic impact for the Caribbean at stake in addition to bragging rights for the winners, it was crucial to deliver results. Here’s how we built a campaign to do just that.

ICC MEN’S T20 CRICKET WORLD CUP Campaign

We understood cricket aficionados needed little convincing to see the benefits of Barbados as a World Cup host. To motivate the rest of the world, we blended eye-catching images of visitors enjoying the sparkling waters and sandy beaches Barbados is famous for while in cricket gear. Our dynamic limited-time campaign not only promoted the event, but leveraged massive increases in US-based users visiting the ICC website and app, up 370% from the visits recorded for the entire 2022 ICC Men’s T20 World Cup.

ICC MEN’S T20 CRICKET WORLD CUP Campaign

We understood cricket aficionados needed little convincing to see the benefits of Barbados as a World Cup host. To motivate the rest of the world, we blended eye-catching images of visitors enjoying the sparkling waters and sandy beaches Barbados is famous for while in cricket gear. Our dynamic limited-time campaign not only promoted the event, but leveraged massive increases in US-based users visiting the ICC website and app, up 370% from the visits recorded for the entire 2022 ICC Men’s T20 World Cup.
Pinehurst    Belize
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