Belize

Belize has it all: diversity, adventure, and vibrant experiences at every turn. But what they didn’t have was their fair share of, well, share. Together with Bright Red, Belize refocused its efforts with a hyper-integrated campaign amplifying the bounty of attributes available to the adventuresome. Within the first 6 months, the campaign propelled Belize to over 1 million visitors for the first time ever, with a 28:1 campaign ROI. Today, the destination is the fastest-growing destination in the Caribbean, edging out Puerto Rico and the Dominican Republic with truly record breaking 30% year-over-year growth.


BARRIER REEF VR EXPERIENCE

The agency team worked with a National Geographic award-winning director to produce a 360-degree underwater film from a diver’s perspective. With the cooperation of the BTB, we introduced an innovative virtual reality (VR) experience which fully immerses viewers in the stunning beauty of the barrier reef, the largest living reef in the northern hemisphere. The agency’s innovative concept underscores our joint commitment with the BTB to make not only Belize’s national heritage accessible to all, but also demonstrating to other potential clients how technology can help promote responsible tourism to UNESCO sites worldwide.


Grab Life TV Spot

With the Grab Life campaign, Belize became the adventure-seeker’s destination of choice. Hailed as the most accessible English-speaking country in Central America, travelers envisioned Belize as a “bucket-list” destination. The campaign elevated a diverse tapestry of people, music, traditions, and terrain to be explored.
Barbados    C&N Bank
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