Historic Pinehurst, home to legendary golf tournaments and a beloved destination for golf lovers, needed a site which balanced its heritage with contemporary luxuries and activities. Bright Red’s comprehensive redesign and development needed to complement our integrated campaign, while also improving discoverability and empowering SEO best practices. As the host of this year’s U.S. Open, the site needed to be in top form to capture and convert the high volume of anticipated traffic and represent the unparalleled quality of the Pinehurst guest experience.