Domino Sugar has been the iconic, leading brand of white granulated sugar in the United States for nearly a century. However, in the last decade, the sales of white granulated sugar have been threatened due to health/obesity concerns and growing consumer sentiment toward 'better-for-you' sweeteners. How do you take a product vilified in the media, and garner positive attention and renewed interest from consumers by positioning sugar as a completely new product?

Belize has it all: diversity, adventure, and vibrant experiences at every turn. But what they didn’t have was their fair share of, well, share. Together with Bright Red, Belize refocused its efforts with a hyper-integrated campaign amplifying the bounty of attributes available to the adventuresome. Within the first 6 months, the campaign propelled Belize to over 1 million visitors for the first time ever, with a 28:1 campaign ROI. Today, the destination is the fastest-growing destination in the Caribbean, edging out Puerto Rico and the Dominican Republic with truly record breaking 30% year-over-year growth.

Duck Donuts, now a nationally-ranked franchise with over 100 locations, began as a local shop in North Carolina’s Outer Banks. As with many franchise organizations, the path from that single location to the growing footprint of today required significant change. As the owners grappled with expansion and the needs of their franchisees, they turned to Bright Red to ensure every aspect of marketing was as memorable as the first bite of one of their donuts.

Founded during the Civil War, Citizens & Northern bank is a large regional banking institution beloved by generations in Pennsylvania and New York. Amidst great competition from national banks and fintech upstarts, the bank needed to update its image and position itself for the future.

Barbados, playing host to the 2024 Cricket World Cup, asked Bright Red to help invite the world to attend. With a projected $300 million in direct economic impact for the Caribbean projected in addition to bragging rights for the winners, it was crucial to deliver results. Here’s how we built a campaign to do just that.

In an increasingly digital world, writing instruments need to deliver an even more unique user experience. And while Pilot Pen has a long heritage of being one of the finest manufacturers of quality writing instruments, today’s consumers have difficulty distinguishing between the rational benefits of pens. In a commodity category with a very low-interest purchase (and little competitive differentiation), achieving increased YOY sales remains challenging. To help drive sales, grab attention and create affinity for the brand, Bright Red’s hyper-integrated campaigns on behalf of Pilot’s brands have driven their products to the top sales position in their categories while delivering up to 150% ROAS.

Historic Pinehurst, home to legendary golf tournaments and a beloved destination for golf lovers, needed a site which balanced its heritage with contemporary luxuries and activities. Bright Red’s comprehensive redesign and development needed to complement our integrated campaign, while also improving discoverability and empowering SEO best practices. As the host of this year’s U.S. Open, the site needed to be in top form to capture and convert the high volume of anticipated traffic and represent the unparalleled quality of the Pinehurst guest experience.

What happens when the snack cake legend of Philadelphia and the world’s favorite animated feline take over a Phillies game? Philadelphia’s own snack cake and the world’s favorite animated feline brought their a-game to the Philadelphia Phillies stadium, promoting Tastykake’s limited time only “Cat Nap Cupcakes” in partnership with Sony’s animated feature film “The Garfield Movie.”

ParmCrisps are a ‘better-for-you’ snack made from 100% cheese, low in carbohydrates and packed with protein. The new brand hired Bright Red to launch its first national campaign to compete in the new, but fast-growing and highly competitive cheese crisps category. With better-funded, big-brand competitors quick at the brand’s heels, it was critical to break through and capture shelf space, consumer attention and market share.