C&N
Bank

Founded during the Civil War, Citizens & Northern bank is a large regional banking institution beloved by generations in Pennsylvania and New York. Amidst great competition from national banks and fintech upstarts, the bank needed to update its image and position itself for the future.

Rebrand Campaign

Our branding efforts led the systemwide conversion of the bank to "C&N", beginning with an internal launch event and continuing with a full new campaign across the entire system footprint. Since the introduction of the new brand the focus has been on systemwide growth including retail, residential, commercial and wealth management. In addition, the new brand strategy included growth through acquisition and the refreshed identity has been successful in each new market.

Rebrand Campaign

Our branding efforts led the systemwide conversion of the bank to "C&N", beginning with an internal launch event and continuing with a full new campaign across the entire system footprint. Since the introduction of the new brand the focus has been on systemwide growth including retail, residential, commercial and wealth management. In addition, the new brand strategy included growth through acquisition and the refreshed identity has been successful in each new market.
Duck Donuts    Barbados
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info@brightredagency.com
1821 Miccosukee Commons Drive
Tallahassee, Florida 32308