Parm
crisps

ParmCrisps are a ‘better-for-you’ snack made from 100% cheese, low in carbohydrates and packed with protein. The new brand hired Bright Red to launch its first national campaign to compete in the new, but fast-growing and highly competitive cheese crisps category. With better-funded, big-brand competitors quick at the brand’s heels, it was critical to break through and capture shelf space, consumer attention and market share.


PARMCRISPS ANGEL SPOTS

Our mission? Capture the hearts and minds of the no-compromise snacker with a higher-order connection, while making sure ParmCrisps benefitted from first-mover advantage within the competitive snack foods category. The strategic brand promise for the campaign launch gets to the heart of no-compromise: “All of the snack goodness, none of the guilt. Anytime”. Primary channels included public relations, activations, influencers, connected TV, social media, print, and a web site which prioritized driving consumers to digital and physical shelf.


Duck Donuts    Pilot
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1821 Miccosukee Commons Drive
Tallahassee, Florida 32308