In an increasingly digital world, writing instruments need to deliver an even more unique user experience. And while Pilot Pen has a long heritage of being one of the finest manufacturers of quality writing instruments, today’s consumers have difficulty distinguishing between the rational benefits of pens. In a commodity category with a very low-interest purchase (and little competitive differentiation), achieving increased YOY sales remains challenging. To help drive sales, grab attention and create affinity for the brand, Bright Red’s hyper-integrated campaigns on behalf of Pilot’s brands have driven their products to the top sales position in their categories while delivering up to 150% ROAS.