Our team understands the heart of any successful activation is creating a truly memorable experience for attendees. Simply being present at the game was not enough. To achieve this, we set up an interactive photobooth inside the highest foot-trafficked entrance gate where fans of all ages could take photos with Garfield and Kirbee the Krimpet while posing with a larger-than-life orange cupcake inspired by the Tastykake “Cat Nap Cupcakes”. And, attendees devoured samples of the delectable treats. A sweet day at the ballpark for fans, and a sweet success for Tastykake, with over 45,000 fans in attendance, 7,000 cupcakes devoured and a total activation reach of over 850,000.